Our experience of working with some of the most exciting companies at the intersection of sports and media, has shown the value of having insightful advisors who can guide the company and provide practical advice. We always knew we wanted to build a world-class group of advisors who could help Sports Loft grow, but at the same time, could also really help our members.
When we set-out to build our advisory board, the criteria of people we wanted was clear. We were looking for leading practitioners at the intersection of sports and media, a mix of investors and rights-holders who operated with a global perspective and people who are naturally empathetic with founders and the challenges they face as they build high-growth tech companies.
As you can see from the names below, we can safely say that we met our criteria (and then some!). So, and drum roll please, the Sports Loft advisory board members are:
Drew Crisp (Liverpool FC- SVP Digital Product, Media and Marketing).
Jasmine Robinson (Causeway Media Partners – General Partner)
Nick Bourne (ATP Media – Chief Strategy Officer)
Arjun Metre (Tennor Holdings – Head of Sports, Media and Entertainment Investments. Previously Investment Director, Intel Capital)
Yanni Andreopoulos (E1 Series – Chief Commercial and Marketing Officer)
We are really excited to have Drew, Jasmine, Yanni, Arjun and Nick on board to help guide the evolution of the Sports Loft community, because we know they will bring tremendously valuable insight to our member companies. As Sports Loft grows, they will also help ensure that we continue to work only with the best, most exciting companies in this space.
Drew Crisp, SVP Digital Product, Media and Marketing at Liverpool FC said:
“Innovation in sports is becoming more and more critical as the industry changes. This requires different capabilities, services and solutions that start-ups can really help drive, and it’s great to be on the advisory board of Sports Loft to help provide insight, support and guidance to, but equally learn from, these fast-growing businesses.”
Jasmine Robinson, General Partner at Causeway Media Partners said:
“At Causeway, we believe companies in the sports ecosystem can benefit from industry-specific strategic support as they scale. The community that is being built at Sports Loft provides these companies with excellent support, which is why I’m so excited to be on the advisory board.”
Nick Bourne, Chief Strategy Officer at ATP Media said:
“From having built Copa 90’s commercial business to my role at ATP media, I’ve seen first-hand how early stage companies are shaping the fan experiences and the commercial agenda. But they also need support, which is why I’m so excited to be part of the Sports Loft advisory board and to see these companies grow.”
Arjun Metre, Head of Sports, Media and Entertainment Investments at Tennor Holdings and Former Investment Director at Intel Capital said:
“The platform that Sports loft is building is fantastic and provides huge value to the companies who are members. I’m really looking forward to being on the advisory board and helping guide the growth of Sports Loft as I think it is has a very unique place between investors, sports organisations and tech companies”
Yanni Andreopoulos, Chief Commercial and Marketing Officer at E1 Series said:
“I’ve worked with Sports Loft for the past year and have been very impressed by the team and the calibre of the member companies. At E1 Series we are all passionate about innovation and world firsts and Sports Loft and its members share that passion - so I’m very excited to be joining the Sports Loft advisory board.”