Learning Session with Benjamin Blanco, The Heineken Company

Sports Loft members are invited to an exclusive Learning Session with Benjamin Blanco, global sponsorship lead at The Heineken Company. This event is part of a series of sessions organised by Sports Loft and designed to help our members to learn from, and impart knowledge to, those working in established sports teams, leagues and rights-holders.

Former head of sport and entertainment marketing at Samsung, Benjamin is based in Amsterdam and manages Heineken's involvement with sport, including the beer behemoth's live sponsorships of  Formula 1 and Formula E. Heineken was official beer of UEFA EURO 2020, enjoys a long-standing relationship with the UEFA Champions League, and is title sponsor of the Heineken Champions Cup, Europe's professional club rugby competition.

This Learning Session is invite-only and a private event for Sports Loft member companies.