Sports Loft showcase: Covatic
Updated: Nov 17
Covatic CEO discussed how they identify "windows of opportunity" in each consumer's day when they are most likely to be open to receiving content, resulting in higher engagement rates and video completion rates. He also talked about their journey from being spun-out of Oxford University to selling into sports clients.
"Our product is a set of tools that let our clients provide nudges to consumers at exactly the right moment, triggering the positive response. We can build an unlimited set of profiles targeting not only physical activities, but also on engagement patterns."
"Our technology originated at the University of Oxford. We've secured over $4 million so far in seed investments. Over the past few months we've been part of the Comcast NBCUniversal LIFT Labs Accelerator Powered by Techstars, which has been great."
Watch Nick's full presentation to the showcase in the video above. Get in touch if you'd like to learn more.