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Sports Loft Showcase: Formalytics

Updated: Nov 16

In the first company presentation at the Sports Loft Showcase, Andrew Hall, CEO of Formalytics, talked about the latest on their funding round, the progress made in product development and their partnership with a Premier League player.

"We help the grassroots football player understand if they're actually improving. We allow the user to test themselves over six core skills: dribbling, ball control, agility, pace, shooting and passing." This will be supplemented by a series of pro-masterclasses available in the app, demonstrated by "one of the top Premier League players".


Andrew told the showcase that "we've had really good traction recently, we've got a white label partnership with UEFA. We're just closing out a £1.5 m late seed round. We've got a very big strategic investor and good EPL player investing in that round two along with a bunch of angel investors."


Watch Andrew's presentation to the showcase above to find out more about Formalytics.

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