Sports Loft Showcase: Pumpjack Dataworks
Updated: Nov 17
Pumpjack founder and CEO, joined from Texas, to discuss their latest product developments, how they are working with teams such as Inter Miami in the MLS and how bringing together a team's data in one place is enabling them to create personalised experiences for fans.
When working with partners, Nick told us that "the first thing we do is bring all the data together into a cohesive ecosystem, connected to individual segments. That lets you create personalised experiences through marketing. Then we look at what is the value of this database and how do I know if I'm increasing it at scale?"
Of PumpJack's investment status, Nick said that "to date, we have raised $2.1 million in seed from high net worth family offices and reinvestments. We are about to head out to series A in December."
Watch Nick's full presentation to the showcase in the video above. Get in touch if you'd like to learn more.