“The whole stay at home, personal improvement category is booming and that’s where we firmly sit”
Updated: Jun 16
According to Andrew, “We’re focused on answering the question of “how do you know that you are actually improving at football?” We do that by AI running on a mobile device, where any consumer can pick up the phone, measure a range of six drills and get actionable feedback on their performance and where they are ranking.”
Drew and Andrew talk about the current funding round: “We’ve raised £2m to date, we’re raising a £3m round right now. It’s pretty capital intensive building this technology”, how they are working with athletes: “We’re in dissuasions right now with some of the biggest names in football, to be talent within the masterclasses which will help users improve”, their work with partners: “UEFA is our landmark client on the white label version” and the potential applicability into other sports: “Most of the drills that we measure are the backbone of the combine skills”.
They also discuss what it has been like operating and raising money under COVID - "We have a really flexible and agile system. Our productivity is now higher on development than it was pre-COVID. The silver lining was that some of the players and investors had a lot more time on their hands” and how fundraising conversations have changed - "We’ve seen that the VCs are very focused on their existing portfolio, but some of the football investors are looking for new opportunities”.