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"We've seen buying cycles shorten from 6 months to days"

In the second of a series of interviews with the CEO's of Sports Loft's members, presented by Northridge law firm, Drew Barrand meets Ben Reynolds, Founder and CEO at Spalk.


They talk about the genesis of the business - "we're a 4 year old business from that started on a couch in an apartment, over a few beers, watching a sports match" and the focus for Spalk - "it's all about remote production, it's all about multi-lingual and it's about using influencers to drive growth."


However, most of the conversation is focused on how COVID 19 has accelerated Saplk's growth as clients have looked for help with remote production - "It's weird to be celebrating at a time like this, but we've had out biggest month ever in April" and how they responding to the demand - "it was in the plan, but about 12 months down the road. We've just had to bring timeframes forward"




Look out for more to come from the Sports Loft Member Series ...

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