Eric Senn, CEO of Badge, joins us to discuss why a mobile wallet strategy is now as critical for fan engagement as a TikTok strategy. He explains how sports organisations can drive revenue through pre-installed mobile infrastructure.
Meta's Strategic Partner Manager for sports, Will Pithers, joins us to talk about how sports properties are making the most of Meta's platforms
ScorePlay CEO, Victorien Tixier, joins us on the Sports Loft podcast to talk about why the fragmentation of content workflows is proving such a pain point for sports organisations and how that is driving new client acquisition for Scoreplay.
We're joined by YouTube’s UK&I Sports Lead, Jonny Keogh, to explore how the platform is evolving from a highlights hub into a powerhouse for athlete-creators and new monetisation models.
Finn Bradshaw, Head of Digital at the ICC, explains how a 'test and learn' philosophy is driving cricket’s global expansion, from launching proof-of-concepts on Roblox to navigating the unique challenges of the American sports market.