Latest updates from the Sports loft member companies. For press enquiries, please contact firstname.lastname@example.org
July 13, 2021
Spalk completes $3m Series A funding round, led by Greg Norman Company
Spalk have closed their $3m Series A investment round led by The Greg Norman Company, Stadia Ventures, Icehouse ventures and APEX Capital, as well as including a number of professional athletes including Formula E driver Mitchell Evans and NBA star Steven Adams
July 13, 2021
Satisfi Labs And Noble Partner To Provide Conversational Commerce For Concessions At Live Events
Want to know how much the pies are or what beers are on sale next time you go to a stadium? Satisfi Labs have partnered with Noble to launch an AI-powered Food & Beverage Assistant, enabling fans to access food and drink information directly within a chat conversation
Around the Rings
July 12, 2021
WTT announces multiple professional partnerships
World Table Tennis and Pumpjack have announced their new partnership, with Pumpjack developing a global fan database and helping the WTT to deliver personalised digital content to fans around the world.
June 29, 2021
Winner announced in 2021 FanXP Innovation Challenge
Slate have already built a roster of clients in the NBA such as the Rockets, Clippers, Bucks and more. In European Basketball, they’ve now won the Euroleague's FanXP Innovation Challenge, beating 9 other finalists from an initial field of 38 tech companies.
June 17, 2021
The Future of Sports Streaming? It’s On Display in Miami, Starting This Weekend
Pumpjack have partnered with Inter Miami CF to launch an immersive fan video engagement experience on the club’s mobile app, allowing fans to engage with each other through a watch-party and live chat
June 8, 2021
Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the Digital Advertising Industry
Covatic recently launched their new product, ‘A-Type’, which creates rich audience segments for digital advertising without tracking users across websites and apps. This enables digital publishers to maintain and grow revenues whilst preserving user privacy.
Sports Business Journal
May 31, 2021
Fevo, Paciolan upgrade social ticket sharing options for college fans
FEVO announced a new exclusive partnership extension with Paciolan, including enhanced functionality and integrations between the two platforms.
May 19, 2021
Real Madrid Femenino Can Thrive Off Women’s Soccer Hype With Greenfly Deal
Greenfly has announced its partnership with Real Madrid, after helping to increase online interactions with the women’s team by 3x.
April 28, 2021
UrVenue Partners With Satisfi Labs To Elevate Conversational Commerce For Next-generation Hospitality
Satisfi Labs have partnered with UrVenue to launch UV Chat; a contactless customer service and booking chatbot for resorts and venues that utilises Satisfi’s answer engine technology.
April 20, 2021
Nascar, Satisfi Labs partner to boost fan engagement at tracks
Satisfi Labs has partnered with Nascar to boost fan engagement by providing racing and venue information at all Nascar-owned tracks.
April 9, 2021
How Major League Baseball is trying to draw more young fans
Greenfly is being used by MLB to help players share behind-the-scenes footage on their own social channels in order to engage younger fans.
April 8, 2021
UFC Taps Gloves With Tagboard to Add TikTok Content to Broadcasts
Tagboard has announced their latest partnership with UFC, helping to boost fan engagement by integrating content from TikTok into UFC broadcasts.
The Globe and Mail
March 31, 2021
Hockey Night in Canada diversifies its broadcast languages
Spalk has partnered with Molson Canadian and Sportsnet to present Hockey Night in Canada in 7 different languages for the first time.
March 26, 2021
MLB And Tagboard Ink Four-Year Partnership For Interactive Production Tools
Major League Baseball and Tagboard have entered into a four-year partnership that will allow the league to develop cloud-based interactive content.
March 24, 2021
North American SportsTech Report 2021
Sports Loft member companies Slate and Pumpjack were selected in the Top 27 most innovative sports tech startups by the North American SportsTech Report 2021.
March 9, 2021
Social Media Matchday Feed: an additional source of content for digital channels
Greenfly helped the DFL and all Bundesliga clubs provide exciting, custom-tailored content, allowing viewers and fans to follow matchday events more closely.
February 11, 2021
‘It didn’t exist before we created it’: How Slate helps sports brands own social content
Michael Horton and Eric Stark, co-founders of Slate, reflect on the startup’s journey to date and explain how they were able to secure all-important seed funding.
February 10, 2021
ESPN extends US rights deal for New Zealand’s NBL
Spalk announced a new agreement for NZNBL to be broadcast on ESPN in the USA for the 2021 season.
February 8, 2021
When Soccer Returns, Maybe Answer Engines Hold The Key
An Answer Engine promises to cut through all of these hundreds of thousands of results, and give you the information you want.
December 29, 2020
The year of innovation: The 2020 silver linings playbook, brought to you by sport
A look at how Spalk showed innovation in a bleak year for sport...
December 14, 2020
Slate is the Social Media Media Platform That Ensures Brand Consistency Across All Channels
AlleyWatch caught up with Co-founder and Chief Growth Officer Will Brooke to learn more about the platform and its future plans.
Los Angeles Times
November 3, 2020
Former Dodger Shawn Green helps team and fans celebrate a World Series title during a pandemic
No fans in the stands at Dodger Stadium. No fans crowded into sports bars. No fans lining the streets of Los Angeles for a parade. A pandemic championship calls for a virtual celebration. For help, the Dodgers turned to one of their former All-Stars.
Front Office Sports
September 24, 2020
Pandemic Pushing Contactless Technology Forward in Stadiums
How Satisfi can help improve fan experience.
August 28, 2020
Inter Miami Becomes First MLS Club to Livestream Games in Its App
Pumpjack help MLS club Inter Miami CF launch the league’s first in-app streaming platform to let fans watch live games on their phones for free.
Access All Areas
August 26, 2020
Satisfi Labs launches Google Assistant integration across MLB teams
Satisfi Labs and Major League Baseball (MLB) have partnered to provide MLB teams with Satisfi Labs’ custom and conversational search engines in order to “enhance the MLB fan experience at home and during in-person sporting events”.
July 29, 2020
SailGP enlists Greenfly to enhance media sharing, bringing athletes and fans closer during sports hiatus
SailGP’s world-class athletes to build their personal brands through distribution of production-quality photos and videos.