What do we look for in a Sports Loft member company?

Sports focus

Companies serving sports, media and entertainment industries with new solutions that capitalise on emerging market trends.

Growth-stage maturity

Seed to Series C stage companies that are VC-backed or backable with high growth potential.

Product in market

Those with an existing product that answers a clear industry need or creates new revenue opportunities – with paying clients or users.

International outlook

The best technologies have global applications, so we look for companies capable of building a multinational presence.

World class people

Sports Loft is a place for positive leadership teams, who enjoy collaborating and contributing to our ecosystem alongside fellow member companies.