Uncovering opportunities in sports, tech and media


"You're working with imperfect information, trying to piece things together. It feels like a puzzle: should we or should we not make an investment in this opportunity?"

That's how Lance Dietz, partner of KB Partners, describes his job of identifying successes and investing across the sports, tech and media startup landscape. It's a turbulent time for the investment space, as well as the wider economy, which seemed the perfect time to catch up with Lance to discuss all aspects of the industry.

Our discussion spans how best investors can provide value for their portfolio companies beyond cold, hard cash, the opportunities around Web 3.0, how to best engage with the Gen Z audience, and the pros and cons of operating a compact investment partnership.

Lance joined KB Partners in 2018, as part of the investment team after spending time as an investment banker with JP Morgan. Prior to that, he was an officer and engineer in the US Army, stationed in Germany, Afghanistan and across the US. He also played competitive basketball at West Point in the Patriot League.  

Among the many insights offered up by Lance, one was that now might not be such a bad time to invest as it might seem.

"Now could be a great time to be supporting companies and founders in spaces that you find attractive with models that are sustainable and valuations that have become more rational," he says. "I think if you capitalize those those companies well and give them enough runway, you could build a really attractive portfolio in the next twelve eighteen months at prices that seem less frothy."

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Lance Dietz
KB Partners

Lance is a partner at KB Partners, having joined the firm in 2018 as part of the investment team. He sits on the baord of multiple startup companies in the sports and media space.