Yanni Andreopoulos from Sports Loft chats to Slate's cofounder and COO Eric Starc for our member series. They discuss the company's founding, about Eric's experience at NFL and about the growing role social media plays in connecting sports teams with their fans. They debate how covid has increased social media's importance for teams, who found they had no other touchpoint with fans during lockdown. There's a look to the future and how social media can be monetised by teams, as long as they focus on authentic content.
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