The Women’s World Cup, and the ‘Netflixication’ of sport


In this week’s Sports Loft Podcast, we explore the broadcast and sponsorship landscape surrounding the 2023 FIFA Women’s World Cup.

To unpick it all, we’ve called upon Jenny Mitton, director and women’s sport lead at M&C Saatchi Sport and Entertainment, who’s worked on some of the biggest sports sponsorships of recent times. Joining Jenny and host Yanni Andreopoulos are returning guests Tom Read, chief commercial officer of Spalk, and FEVO’s chief revenue officer, Josh Rose. Our panel assesses the state of play when it comes to broadcast infrastructure, sponsorship activations, commercial opportunities and more. 

And in the second part, we switch gears to explore the fascinating landscape of sports content streaming. As Netflix hints at venturing into live sports, potentially launching a new golf competition, we ponder its implications for the industry and ask whether some sports need Netflix more than Netflix needs sport. Answers on a postcard please.

Tom Read

Tom has experience spanning content partnerships, rights acquisition and distribution, programming, content creation and sponsorships for broadcast and digital media organisations around the world.

Josh Rose

Josh is the Chief Business Officer at FEVO. He was one of the first employees, joining 6 years ago. He was previously with the NY Yankees and NY Islanders.

Jenny Mitton
M&C Saatchi Sport and Entertainment

Jenny worked on some of the biggest sport sponsorships including O2 and England Rugby, NatWest and England Cricket, BMW and the Olympics and Virgin Media for the Paralympics.