How Covatic’s privacy-first approach to advertising can disrupt sport
Join Yanni as he chats with Nick Pinks, CEO and founder of Covatic, the Sports Loft member company that's revolutionising advertising through its private-by-design ad-tech. First up, the pair discuss its applications for sports, allowing Nick to explain how Covatic empowers teams and rights-holders to foster stronger connections with their audiences through targeted content distribution.
The discussion then moves onto the impressive strides clients like Bauer Media Group and Comcast NBC are making by building Covatic into their advertising strategies. Nick opens up about what it's been like to work with such giants of media, and the feedback they've received along the way.
Finally, on the back of its recent Series A, the pair also discuss Covatic's growth strategy, Nick's personal development as a founder, his approach to building up the team, and what the future holds for the business.
Nick founded Covatic in 2016, having previously worked as BBC technology transfer manager, where he gained an insight into the challenges of using technology to improve consumer experience.