Levellr: building communities of superfans in sports


This week, Yanni and Charlie talk with Tom Gayner, CEO and co-founder of Levellr – the platform connecting the world's top musicians, brands, and creators with their fan communities on Discord and Telegram.

The growth of community building in sports is one of our trends for 2024, so it was great to catch up with Tom and dig into the realities of what that means.

In this episode, we explore the growth of the business, what Levellr adds to apps like Discord, and the opportunities in building scalable software that's supported by human-powered services. Tom also shares how leading artists like Fred Again.. have been using Discord and Levellr to build their fanbases, what it's been like working with industry giants like Universal Music and Warner Music, and how such community building can be applied to sports.

Tom Gayner