“For us, every conversation starts with who are you trying to reach?” These are the words of Erik Londré, CEO and co-founder of Karta – the ‘metaverse studio’ that’s making brands playable by building fan-focused activations inside the most popular virtual worlds.
Karta boasts an impressive client base that includes Amazon Music, Ronald McDonald House, K-pop group TWICE, and Unilever. And in this week's podcast, Yanni chats with Erik to learn about the process of developing award-winning immersive experiences for these brands and organisations on platforms like Roblox and Fortnite.
Over the course of the episode, Erik introduces Karta and his own background in esports, explains his thinking around how to best engage fans in these spaces, and discusses his vision for how all brands – across the sports and entertainment ecosystem – will soon have a presence in the metaverse.
Pioneering the world of in-game experiential marketing at Karta. Former, chef, warehouse rave organiser, band manager, club promoter, but more recently Head of Events at Fnatic.