Monterosa: powering fan engagement for sports' leading rightsholders


In this week’s episode, Yanni and Charlie talk to Tom McDonnell, CEO at Monterosa, the platform that is helping teams and leagues wrestle the fan engagement experience away from social media or third party platforms, and onto their owned and operated websites and apps.

We’ve been approached by lots of companies trying to nail digital fan experiences, but in the last 12 to 18 months we’ve seen Monterosa’s approach evolve, coinciding with an increase in market demand for compelling digital experiences that keep fans coming back. It was therefore great to catch upcatchup with Tom, and really explore what this means for their clients such as Liverpool FC, EA Sports, Six Nations and Formula E.

Tom shares his learnings as the company has grown (and changed!) from its days when the BBC was an early client and discusses how teams and leagues can build their audience even if they don’t have the development resources of the big tech giants. One of our favourite sections was when Tom discusses how sponsor brands are using the platform to syndicate experiences across all the different sports properties they work with.

Tom McDonnell

Tom is CEO at Monterosa, leading the team across UK, Poland and Ghana.