Sports Loft Member Series: an interview with Tagboard President Nathan Peterson


Tagboard's President Nathan Peterson joins Yanni Andreopoulos from Sports Loft to talk about Tagboard’s growth as social media has become critical to the production landscape. Tagboard now powers broadcasts across US news and sports and was used for NFL Media’s production of the NFL Draft, is used by teams in every major league in the US and they recently signed a 4 year deal with Major League Baseball.

Nathan and Yanni explore the impact of COVID and how the sudden shift to remote production has helped Tagboard, the value of keeping the product as simple to use as possible and the importance of client feedback in the product development process. Our favourite bit - how Twitter CEO Jack Dorsey suggested that Apple Music’s Creative Director, Larry Jackson, should use Tagboard for the Apple Verzuz livestreams!

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